Richard C. Gentry
Chief Executive Officer
The President & CEO of the San Diego Housing Commission (SDHC) since September 19, 2008, Richard C. Gentry leads an agency with more than 340 employees and a budget of more than $452 million. SDHC, including its nonprofit affiliate, owns/manages more than 3,700 affordable housing units and provides federal rental assistance to more than 15,000 low-income families who live in the City of San Diego.
SDHC is an affordable housing developer, investor and lender to affordable housing developers—creating more than 24,000 affordable housing units since its inception in 1979, of which more than 11,000 have been created or preserved since 2008, the year Mr. Gentry arrived in San Diego.
Before coming to San Diego, Mr. Gentry was Senior Vice President of Asset Management for the National Equity Fund in Chicago, Ill., the nation’s largest nonprofit Low-Income Housing Tax Credit syndicator. At National Equity Fund, Mr. Gentry managed portfolio investments consisting of approximately 1,600 properties, containing 100,000 units and representing a gross equity investment of $7 billion.
He began his career at the U.S. Department of Housing and Urban Development (HUD) in 1972 and has held CEO positions at the Austin (Texas) and Richmond (Va.) housing authorities. Mr. Gentry was also the Vice President for Public Housing Initiatives at the Local Initiatives Support Corporation (LISC) in Washington, D.C.
Immediately after assuming the top post at SDHC, Mr. Gentry directed the implementation of an innovative 2009 Finance Plan that followed the conversion of 1,366 public housing units to the Section 8 Housing Choice Voucher rental assistance program. SDHC leveraged the equity from this newly converted real estate portfolio to create or preserve 810 additional affordable housing units.
Mr. Gentry committed SDHC as a federal “Moving to Work” (MTW) agency in 2009, which provides SDHC the flexibility to implement new programs to provide housing assistance in the city of San Diego. SDHC is one of only 39 public housing authorities, out of 3,400 nationwide, to receive an MTW designation from HUD. Mr. Gentry serves as Vice Chair of the national MTW Collaborative.
As a leading partner in addressing homelessness in the City of San Diego, SDHC in 2014 developed HOUSING FIRST – SAN DIEGO, SDHC’s homelessness action plan. The programs in this plan have created more than 8,700 housing opportunities in five and a half years for individuals and families experiencing homelessness in the City of San Diego.
In October 2017, Mr. Gentry received the M. Justin Herman Memorial Award from the National Association of Housing and Redevelopment Officials (NAHRO) for lifetime service to the affordable housing industry. In October 2008, NAHRO awarded Mr. Gentry the John D. Lange Award for his achievements in expanding the organization’s stature and influence internationally. In October 2012, he was accepted into the NAHRO Fellowship Program, which honors members for their commitment to improving the housing conditions of their fellow citizens. Mr. Gentry is a past President of NAHRO (1995-1997) and currently sits on the NAHRO Board.
Mr. Gentry currently serves as the Chair of the Public Housing Duty to Serve Committee of Fannie Mae and as a member of the Board of the Council of Large Public Housing Authorities, the Board of the California Housing Consortium, the Local Advisory Committee of the Local Initiatives Support Corporation (LISC), the Advisory Committee of the Downtown San Diego Partnership, and the Board of the San Diego Regional Task Force on the Homeless.
Mr. Gentry is a Fellow with the National Academy of Housing and Cities and was a contributing writer for the book, From Despair to Hope, Hope IV and the New Promise of Public Housing in America’s Cities, which was co-edited by former HUD Secretary Henry G. Cisneros in 2009.
Born in Elkin, N.C., Mr. Gentry holds a master’s degree in religion from Florida State University and a bachelor’s degree in religion from Wake Forest University.
Executive Vice President &
Chief of Staff
A 20-year veteran of the San Diego Housing Commission (SDHC), Jeff Davis oversees all of the operations of SDHC, an agency with more than 340 employees and an annual budget of more than $452 million.
Mr. Davis previously served as Senior Vice President of SDHC's largest division, Rental Assistance.
He serves on the board of the National Leased Housing Association, is a member of the Housing Committee for the National Association of Housing and Redevelopment Officials (NAHRO) and previously served as a board member of the Pacific Southwest Regional Council of NAHRO.
Senior Vice President,
Strategic Operations & Policy
As the San Diego Housing Commission’s (SDHC) Senior Vice President of Strategic Operations and Policy, Suket Dayal works with SDHC’s Senior Leadership Team to advocate for effective affordable housing policies and resources, which is one of SDHC’s main Strategic Plan goals.
In addition, he oversees the Moving to Work (MTW)
team. MTW is a federal demonstration program that gives SDHC the flexibility to implement a variety of innovative, cost-effective approaches to provide housing assistance in the City of San Diego. SDHC is one of only 39 public housing authorities nationwide, out of 3,400, to receive the MTW designation from the U.S. Department of Housing and Urban Development (HUD).
Mr. Dayal previously served as Senior Vice President of Business Administration, overseeing SDHC’s Information Technology Department; Procurement and Compliance Department; Project Management Office; and MTW team.
Prior to joining SDHC in 2013, Mr. Dayal worked for three years at the Housing Authority of the County of San Bernardino, where he led the agency’s MTW efforts and worked on housing policy.
Mr. Dayal currently serves on the boards of the California Association of Housing Authorities and the Pacific Southwest Regional Council of the National Association of Housing & Redevelopment Officials.
He earned his master’s degree in Business Administration from the University of Southern California’s Marshall School of Business and his undergraduate degree in Electrical and Computer Engineering from California Polytechnic State University in Pomona, California.
Emily S. Jacobs
Senior Vice President,
Housing Finance & Property Management
With more than 20 years of experience in the affordable housing industry, Emily Jacobs oversees a diverse property portfolio, multifamily and single-family lending, and land use programs for the San Diego Housing Commission (SDHC).
Her experience includes real estate development, asset management, property management, and resident services. Ms. Jacobs has a strong background in the development and oversight of tax-credit and bond-financed developments. Prior to her current role, she served as the Vice President of SDHC’s nonprofit affiliate and development arm, Housing Development Partners.
Prior to joining SDHC, Ms. Jacobs worked for nearly seven years for Wakeland Housing and Development Corporation, a San Diego nonprofit developer, overseeing company and portfolio operations. She also worked for several years as a real estate development coordinator for a national nonprofit developer in Central California.
Ms. Jacobs holds a bachelor’s degree in Social Science from Humboldt State University and a National Tax Credit Compliance designation.
Senior Vice President,
Homeless Housing Innovations
As the Senior Vice President of the Homeless Housing Innovations Department, Lisa Jones oversees the programs of HOUSING FIRST – SAN DIEGO, the San Diego Housing Commission’s (SDHC) homelessness action plan.
In addition, her department provides administrative oversight and performance management for approximately 40 SDHC contracts with homeless service providers, including but not limited to the City of San Diego’s Homeless Shelters and Services Programs.
She has more than 17 years of experience in affordable housing, with a focus on homeless populations and programs.
Prior to joining SDHC in 2017, Ms. Jones worked for seven years for the Housing Authority of the County of San Bernardino in the positions of Operations Manager, Director of Housing Administration, and Vice President of Housing Services. Concurrently, for several years she also acted as Executive Director for Knowledge and Education for Your Success, a nonprofit affiliate of the Housing Authority that specialized in rapid rehousing programs for homeless populations.
She holds a Master’s Degree in Business Administration from the Institute of Leadership and Management with the University of East Anglia, England.
Senior Vice President,
Beto Juarez oversees the San Diego Housing Commission’s (SDHC) Information Technology Department, as well as the agency’s Project Management Office.
Mr. Juarez has more than 20 years of experience in Information Technology, including previously serving as SDHC’s Vice President of Information Technology.
Prior to joining SDHC, Mr. Juarez was the Vice President of Information Technology and Chief Technology Officer for ConAm, a leading provider of multifamily housing management services.
His experience also includes serving as Director of Information Technology for Lyon Communities; Director of Information Systems & Technology for the San Diego Association of Realtors; and nationwide Manager of Information Technology for Home Depot.
Mr. Juarez earned his master’s degree in technology management from Texas A&M University.
Senior Vice President &
Chief Financial Officer,
Financial Services Department
Tracey McDermott is responsible for the San Diego Housing Commission’s (SDHC) financial strategy, budgeting, forecasting, and all financial reporting.
She was appointed to serve as SDHC’s Vice President & Chief Financial Officer in March 2016. Ms. McDermott oversees the agency’s $268.1 million operating revenue budget, as well as the $385 million loan portfolio, composed of more than 2,500 loans, and a $136 million investment portfolio.
She also serves as the Chief Financial Officer for SDHC’s nonprofit affiliate, Housing Development Partners.
Ms. McDermott previously served as SDHC’s Director of Grants and Compliance. This position included short-term and long-term planning, as well as the development and administration of department policies, procedures, and services.
Before joining SDHC in 2012, she worked for 20 years at publicly held companies as Controller or Assistant Controller, where she was responsible for complying with strict U.S. Securities and Exchange Commission reporting rules and regulations.
Ms. McDermott earned a bachelor’s degree in Accounting from the University of West Florida.
Senior Vice President,
Development & Portfolio Management
As Senior Vice President of Development & Portfolio Management, Michael Pavco leads a team of professionals in Acquisitions, Development, Loans and Grant Programs, Rehabilitation, Portfolio Management, Property Management and Real Estate Budget and Finance.
Mr. Pavco also serves as the Senior Vice President of SDHC’s nonprofit affiliate, Housing Development Partners
He has more than 15 years of experience in the affordable housing industry, working primarily on residential, mixed-use urban, and redevelopment projects.
Prior to joining SDHC, Mr. Pavco served as the Development Director for the National Affordable Housing Trust, a nonprofit that specializes in providing tax credit equity of affordable housing developments throughout the U.S. In this role, he was responsible for identifying and underwriting developments, securing competitive funding awards and managing properties throughout the development process.
He began his career as a Real Estate Accountant for Volunteers of America, one of the largest nonprofit owners of affordable housing in the country.
Mr. Pavco holds a master’s degree in Business Administration from James Madison University.
Senior Vice President,
Rental Assistance Division
Azucena Valladolid leads the San Diego Housing Commission’s (SDHC) largest division, Rental Assistance,
which includes the SDHC Achievement Academy.
Ms. Valladolid oversees all of SDHC’s rental assistance programs, including Section 8 Housing Choice Vouchers, Veterans Affairs Supportive Housing, Family Unification Program, Moderate Rehabilitation, and local non-traditional Moving to Work (MTW) homelessness programs.
SDHC’s Section 8 Housing Choice Voucher program provides rental assistance to more than 15,000 low-income households in the City of San Diego. The SDHC Achievement Academy provides programs that emphasize career planning, job skills and personal financial education—at no charge to Section 8 Housing Choice Voucher participants and public housing residents.
Prior to joining SDHC, Ms. Valladolid served as Chief Operations Officer for Financial Guidance Center, a nonprofit United Way agency and member of the National Foundation for Credit Counseling.
During more than 10 years with the nonprofit, she held different positions with responsibilities that included: development and management for all new programs; funding, services and operations for all departments; compliance with U.S. Department of Housing and Urban Development requirements; foreclosure prevention; and rental assistance.
Emmanuel Arellano oversees the financial, operational and compliance performance of the assets within the San Diego Housing Commission’s (SDHC) real estate portfolio.
Mr. Arellano also serves as the Vice President of Asset Management for SDHC’s nonprofit affiliate, Housing Development Partners.
Mr. Arellano has extensive experience in SDHC real estate programs, including previous positions as Director of Portfolio Management, Asset Manager, Senior Program Analyst, and Program Analyst.
Prior to joining SDHC in 2009, Mr. Arellano worked for Bank of America in the Consumer Retail Division for over six years.
Mr. Arellano holds a master’s degree in Executive Leadership from the University of San Diego (USD) and master’s degree in Business Administration from San Diego State University (SDSU).
Geofrey Bartell leads the Information Technology (IT) Department for San Diego Housing Commission (SDHC), delivering core infrastructure services, security, development and cloud applications while supporting business innovation, technical efficiency and data driven projects.
He has more than 15 years of experience in IT leadership roles.
Prior to joining SDHC in 2015, Mr. Bartell served several years as Director of Professional Services at Agile360, an award-winning IT consultancy specializing in the deployment and delivery of advanced IT infrastructure, virtualization and cloud solutions.
His previous experience included serving in a regional IT Management role for Fidelity National Financial, supporting teams throughout California and Arizona.
Mr. Bartell received his bachelor’s degree from Coleman University and a Master’s Degree in Business Administration focused on Technical Management from University of Phoenix.
Carrie Bell oversees the day-to-day operations of the San Diego Housing Commission’s (SDHC) Rental Assistance programs, services, and activities.
Ms. Bell develops and coordinates the implementation of these programs, which includes managing program eligibility, leasing, occupancy, inspections, quality assurance, and property owner/landlord participation. She also is responsible for the budget, service, and staffing levels of these programs.
Her experience prior to joining SDHC included serving as the Housing Choice Voucher Program Manager at the Detroit Housing Commission and as a Program Supervisor with the Chicago Housing Authority through their contract with CVR Associates, Inc., a private sector affordable housing consultant.
Ms. Bell has a bachelor’s degree in public administration from Grand Valley State University and a master’s degree in urban planning from the University of Illinois at Chicago.
Wendy DeWitt works with the Senior Vice President of Strategic Operations and Policy and SDHC’s policy team to advocate for effective affordable housing policies and resources.
She previously served as SDHC’s Vice President of Real Estate Programs and Special Initiatives, where she was involved in the creation and implementation of Special Initiatives, such as SDHC’s “Addressing the Housing Affordability Crisis” reports, including “San Diego Housing Production Objectives 2018 – 2028.”
Ms. DeWitt has 30 years of public agency experience with SDHC, including serving as Policy Director, participating in strategic planning and revenue development for SDHC, as well as advocacy for affordable housing policies and programs at the state and federal levels.
Her previous roles throughout SDHC’s Real Estate Division also included: managing the development of affordable housing owned and operated by SDHC; implementing the startup and operation of SDHC’s nonprofit affiliate, Housing Development Partners; and serving in the Multifamily Finance Department, which provides gap financing for affordable housing developments.
Ms. DeWitt holds a B.B.A in Business Administration from the University of Kentucky and a law degree from California Western School of Law in San Diego. She is a member of the California State Bar.
Ms. DeWitt is the current President of the California Association of Local Housing Finance Agencies and a former board member of the San Diego Housing Federation.
Debra Fischle-Faulk is responsible for the San Diego Housing Commission’s (SDHC) centralized procurement and grant writing/application submission activities, as well as labor, Section 3, equal opportunity contracting and other federal and state contract compliance activities.
Prior to joining SDHC in December 2012, Ms. Fischle-Faulk worked for more than 18 years for the City of San Diego, overseeing a variety of programs, divisions and boards.
She also worked for 18 years in the private sector as the Procurement Services Manager/Minority and Woman Owned Business Program Administrator for General Dynamics.
Ms. Fischle-Faulk has received a number of awards and recognition for her work, including the San Diego Mediation Center’s Peacemaker of the Year, U.S. Small Business Administration’s Regional Prime Contractor of the Year, and San Diego Regional Minority Supplier Development Council’s Advocate of the Year.
She earned her bachelor’s degree in special education with an emphasis in psychology from Southern Connecticut State University.
Land Use Programs
Ann Kern oversees the City of San Diego Land Use programs that the San Diego Housing Commission (SDHC) administers, such as Inclusionary Housing, Density Bonus, Single-Room Occupancy Hotel Regulations, and Coastal Affordable Housing.
Ms. Kern has more than 27 years of experience in affordable housing. Prior to joining SDHC, she spent more than 10 years in the private sector, serving a U.S. Department of Defense contractor.
She holds a bachelor’s degree in business administration (real estate) from San Diego State University (SDSU). Ms. Kern also has earned a certificate in financial planning from SDSU and a certificate in urban planning from the University of California, San Diego.
Scott Marshall oversees the San Diego Housing Commission’s (SDHC) Communications & Government Relations Division.
This division is responsible for SDHC’s internal and external communications activities
, including: public outreach, media relations, and multimedia services, such as website content management and SDHC’s YouTube Channel. In addition, government relations activities include responding to public records requests and scheduling, preparing and distributing reports for the SDHC Board of Commissioners, the Housing Authority of the City of San Diego, and SDHC presentations to City Council Committees.
Before joining SDHC in February 2013 as a Communications Writer, Mr. Marshall worked for close to 15 years as a staff writer for the North County Times
daily newspaper, earning recognition from the San Diego chapter of the Society of Professional Journalists, and more than four years as the senior associate editor for Outreach
He earned a bachelor’s degree in journalism from Northwestern University’s Medill School of Journalism.
Human Resources Department
Michael McKenna has served as the Vice President of Human Resources for the San Diego Housing Commission (SDHC) since 2013, overseeing a department that provides overall policy direction on human resource management issues and administrative support functions related to the management of employees for all departments.
Before joining SDHC in 2012 as Director of Human Resources, he served as the head of Human Resources for The Krystal Company in Chattanooga, Tennessee, where he was responsible for the fast-food company’s human resources strategy for approximately 6,500 employees and 225 single-site restaurant locations.
Mr. McKenna also has served as Director of Human Resources for Bubba Gump Shrimp Company, when it was based in San Clemente, California, and in a variety of professional roles with Tigrent, Inc. in Fort Myers, Florida. He began his professional career with the law firm of Ford & Harrison in Orlando, Florida, providing legal counsel on employment-related matters to companies in both the public and private sector.
Mr. McKenna received a bachelor’s degree in Organizational Behavior (summa cum laude) from Rollins College in Winter Park, Florida, and is a graduate of the University of Connecticut School of Law in Hartford, Connecticut.
Property Management &
As Vice President of Real Estate Operations for the San Diego Housing Commission (SDHC), Jennifer McKinney oversees the agency’s Property Management, Property Maintenance and Asset Management teams.
Ms. McKinney is responsible for the administration of various affordable housing programs, as well as the day-to-day maintenance operations and long-term strategic planning for more than 2,000 units of affordable-housing owned by SDHC. The long-term planning includes identifying revenue and expense opportunities, operational efficiencies, capital planning and execution of critical-needs projects associated with more than 155 multifamily rental properties, land and the corporate headquarters.
She has more than 25 years of real estate management experience, including commercial and multifamily properties. Her areas of expertise include property repositioning, rehabilitation, financial management, budgeting and forecasting, and employee development. Prior to joining SDHC, she worked in real estate management in the private sector.
Ms. McKinney holds a Certified Apartment Manager Designation through the National Apartment Association, is a Certified Property Manager Candidate through the Institute of Real Estate Management, and has completed a certificate program in Real Estate Finance, Investment and Development at the University of San Diego.
Multifamily Housing Finance
Colin Miller is responsible for the San Diego Housing Commission’s (SDHC) Multifamily Housing Finance programs, which include gap financing for affordable rental housing developments and tax-exempt Multifamily Housing Revenue Bonds.
Mr. Miller previously worked as Director of Real Estate Development for SDHC’s nonprofit affiliate, Housing Development Partners.
With more than 15 years in the affordable housing industry, his experience includes working for the Los Angeles Housing Department as a Finance Development Officer, where he was responsible for the negotiation, underwriting, and managing of multifamily affordable housing loans funded by the Major Projects Unit of the Los Angeles Housing Department.
Mr. Miller also served as Development Finance Officer for Retirement Housing Foundation, one of the largest nonprofit affordable housing developers in the nation, and previously as the Director of Southwest Operations for National Affordable Housing Trust, a low-income housing tax credit syndicator, where he managed the Long Beach office.
He holds a bachelor’s degree in Business Management with a Marketing concentration from Capital University in Columbus, Ohio.
As Vice President of Workforce and Economic Development, Stephanie Murphy oversees the San Diego Housing Commission’s (SDHC) Achievement Academy.
The SDHC Achievement Academy is a learning and resource center and computer lab at SDHC’s downtown San Diego headquarters. It provides programs that emphasize career planning, job skills and personal financial education. These programs are available at no charge to households that receive Federal rental assistance from SDHC and public housing residents.
Ms. Murphy has extensive experience in workforce development and financial literacy program management, including managing a Welfare-to-Work grant at the start of her workforce development career.
Prior to joining SDHC, she worked for Money Management International, assisting families across the country with financial management, including managing the NFL financial literacy program. Her experience also include San Diego Career Opportunities Partners and National University.
Ms. Murphy holds a bachelor’s degree from San Diego State University, a master’s degree from the University of Redlands, and is a LEAD San Diego graduate. She has served on the State Rehabilitation Council and Workforce Investment Board and currently is a board member with the Able Disable Advocacy.
With close to 30 years of experience in financial services, Laura Prazak joined the San Diego Housing Commission (SDHC) as the Vice President of Finance in August 2020.
Prior to joining SDHC, Ms. Prazak served as the Controller for Beckman Coulter, a multibillion biomedical company based in Brea, California.
Her previous experience also included serving in the positions of Senior Financial Analyst, Accounting Manager, Finance Manager and Financial Analyst for a variety of businesses in San Diego County.
Ms. Prazak is a Certified Managerial Accountant. She received a bachelor’s degree in finance/marketing from the University of Denver.
Single-Family Housing Finance
Sujata Raman oversees the San Diego Housing Commission’s (SDHC) single-family housing finance programs, such as first-time homebuyer assistance and affordable for-sale housing.
Ms. Raman has more than 20 years of successful leadership experience in loan servicing and operations at major national banks and financial technology companies, including previously serving as SDHC’s Director of Housing Finance Loan Programs.
Before joining SDHC in 2017, her experience included serving as First Vice President of Home Loan Servicing and Vice President of National Sales for CIT Bank and Group Sales Manager for E-Loan.
She earned a master’s degree in business administration from California State University, East Bay, and a bachelor’s degree in biology and chemistry from the University of Bangalore.
Housing First Programs
Deanna Villanueva oversees three initiatives of HOUSING FIRST – SAN DIEGO, the San Diego Housing Commission’s (SDHC) homelessness action plan: Landlord Engagement & Assistance Program (LEAP); Homelessness Prevention & Diversion; and SDHC Moving Home Rapid Rehousing.
Ms. Villanueva has extensive experience in the design, implementation, and management of homelessness service programs, as well as in the administration of the Section 8 Housing Choice Voucher and special voucher programs.
Prior to joining SDHC, Ms. Villanueva was the Homeless Services and Resource Manager for Carpenter’s Shelter in Alexandria, Virginia, where she designed and implemented the city’s first housing location program, coordinated entry system, and rapid rehousing program.
Ms. Villanueva earned a bachelor’s degree in sociology from the University of San Diego and a master’s degree in sociology from The American University in Washington, D.C.
As Vice President of Development, Pari Zaker is responsible for the Development Services Department of SDHC’s Real Estate Division.
Ms. Zaker also serves as Vice President of SDHC’s nonprofit affiliate, Housing Development Partners
She has extensive experience in SDHC’s Real Estate Division, previously serving as Senior Real Estate Analyst, Senior Project Manager, and most recently, as Director of HDP.
Before joining SDHC, Ms. Zaker worked at the City of San Diego as a Council Representative and Policy Analyst, focusing on land use and housing policy. She also directed the launch of and managed the contracting division of a San Diego company.
Ms. Zaker has a bachelor’s degree in Public Administration from San Diego State University, and holds certifications in Project Management and Real Estate Finance, Investments & Developments from the University of San Diego.